MEET OUR EXPERT TEAM
We do everything we can to provide you with the professional care and advice you need.
Specialist Optometrist / Director
Pervaze is our Director and a specialist independent prescribing Optometrist. Pervaze completed his optometry degree at Aston University in 2001 and has worked for many multiple-site and independent opticians.
He co-founded Direct Eyecare in 2009 with his partner,
he is responsible for all aspects of optometry
and improving diagnostic techniques.
As an independent prescribing optometrist, Pervaze can offer an extensive range of ocular medicine advice and supply prescriptions for eye-related disorders, which he thoroughly enjoys. He was one of the first to qualify in Wales as a specialist in ocular therapeutics. He also holds the WECS accreditation and is qualified to supply low vision aids. He is focused on providing the best for his patients whilst looking after their eye health. With our cutting-edge 3D imaging equipment and Pervaze’s specialist understanding of eye conditions, patients concerned about their eye health can be confident that they are in very capable hands.
Aqueela is our Managing Director, she is a graduate and has a background in healthcare, working primarily in the NHS before becoming the co-founder of Direct Eyecare in 2009. Aqueela is ambitious and drives forward ideas whilst always looking to implement new ways of delivering outstanding customer value and service. She thoroughly enjoys handling day-to-day operations including buying spectacles for the business, keeping up with new trends.
Aqueela is skilled at interpreting data and analyzing patterns of the business, she loves to compile insightful reports always looking for improvements for staff and customers of Direct Eyecare alike. Aqueela is adept at putting in place systems and structures needed to ensure there is a firm foundation to drive and manage success.
She is passionate about both business performance and people development and support in equal measure, she coaches her team to achieve high standards in a competitive industry whilst looking after their wellbeing.
Sara completed her optometry degree at the University of Manchester in 2014 and completed her pre-registration phase a year later in Swansea where she also became WECS accredited. Sara joined Direct Eyecare in January 2018 and has recently started studying again to become an independent prescriber through Cardiff University.
As part of her studies, she will be spending some time in the hospital eye department to develop her knowledge further. Sara is committed to her patients, always striving to provide open honest advice and excellent clinical care.
Aleena joined Direct Eyecare in summer 2013 as a part-time trainee optical receptionist, now Aleena is a fully qualified, WECS accredited optometrist who completed her Masters in Optometry at Hertfordshire University.
She completed her pre-registration period in Essex with a large corporate group before coming back to Cardiff to work. Aleena takes great joy in the patient-practitioner relationship and is dedicated to providing optimum care for each patient.