Last update 05/12/19
Direct Eyecare operates https://www.directeyecare.com. This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of this site.
We use your Personal Information only for Marketing Analysis purposes, which in turn allows us to improve our business and to fit your needs better.
Information Collection And Use
While using our site specifically the ‘Contact us’ page we may ask you to provide us with certain personally identifiable information that would be used to identify and in turn contact you. Personally, identifiable information may include but is not limited to your, name, email address, and contact telephone number.
Like many other site operators, we collect information that your browser sends whenever you visit our site.
This information may include information such as your computer's Internet Protocol (IP) address’, browser type, browser version, the pages of the site you visited, the time and date of your visit, the time you spent on those pages and other statistics.
In addition, we may use third-party services such as Google Analytics that collect, monitor and analyse this information.
We may use your personal information to contact you with email marketing or promotional materials and any other information which may benefit you. If you do not want us to send you any marketing emails then please let us know and we can amend this or simply click the ‘unsubscribe’ button which will appear at the bottom of the email you receive and you will no longer receive any marketing emails.
Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. Like many sites, we use ‘cookies’ to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of the site.
The security of your Personal Information is important to us, but remember that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
On 25th May 2018, a new European Union (EU) data protection law, the General Data Protection Regulation (GDPR), takes effect. The GDPR gives individuals in the EU more control over how their data is used and places certain obligations on businesses that process information of those individuals. We are updating our Policy to take into account the new requirements of the GDPR.
Data collected via our website
We will continue to collect data via our website as described in our privacy statement above.
Data collected in practice
In most cases, the legal basis for collecting data about our patients is “legitimate interest”. We use this data to provide our patients with eye-care, general information on eye health, to communicate invitations to attend for check-ups and the availability of eye-care products that may be beneficial to the patient.
Sometimes data may be used to help fulfill the contract made with individual patients.
Sometimes data may be held/used in order to comply with our legal obligations.
Other legal bases may apply to the data we hold but this is currently unclear as the legislation is so new.
Your rights, Your data: We use your data to help us provide our services. We do not wish to irritate our patients with intrusive marketing communications. If you have any concerns about how we use your data, please get in touch and we will work with you to deal with these.
If you wish to exercise any of your rights under GDPR:
· the right to be informed;
· the right of access;
· the right to rectification;
· the right to erasure;
· the right to restrict processing;
· the right to data portability;
· the right to object; and
· the right not to be subject to automated decision-making including profiling.
Please get in touch if you would prefer us not to communicate with you via email or if you have an inquiry about how we keep your personal data.